AI Insights · Timothy · January 2025
Top Air Travel Apps Performance in Colombia Q4 2024
Explore the performance trends of the top air travel apps in Colombia during Q4 2024, with insights on downloads and active users.
In the fourth quarter of 2024, the air travel app market in Colombia showed diverse trends across different applications on a unified platform. These insights are sourced from Sensor Tower, where further details can be explored.
LATAM: Flights, Hotels, Cars had a notable increase in weekly downloads, starting with around 9.1K at the beginning of October and peaking at approximately 30.3K towards the end of November. The app also saw a rise in weekly active users, climbing from 130.7K to 212.6K by the end of December.
avianca experienced fluctuations in its weekly downloads, with numbers ranging from about 7.9K to 12.9K through the quarter. Its active user base remained robust, growing from 199.2K to 278.1K over the same period.
Flightradar24 | Flight Tracker showed consistent weekly revenue, averaging around $1K throughout the quarter. Weekly downloads peaked at 8.4K in late December, while active users fluctuated slightly, maintaining a steady presence around the 99K mark by the end of the year.
Wingo had stable download numbers, with a noticeable spike to 7K in late November. Active users saw a rise from 27.3K to 30K by the end of December.
LATAM Pass recorded a surge in downloads, jumping to over 23K in the week before Christmas. Active users increased significantly from 4.7K to 14.6K during the same time frame.
These trends highlight the dynamic nature of the air travel app market in Colombia, showcasing varying patterns in user engagement and app adoption.